We find them and convince them that you are the best choice.
We find them and convince them that you are the best choice.
Many companies are already aware of the digital environment’s effect on sales. Gathering contacts, accelerating online sales, working the leads through the entire sales process. Performance advertising combines different channels and strategies that enable us to reach all these goals. Be it search advertising, Facebook ads, different multichannel remarketing strategies or email marketing activities – the goal is to inspire users and bring them all the way to the end of the buying process.
A good understanding of the users’ decision-making process and their needs is no doubt the vital first step. Our experts regularly check and optimize the consumer’s purchase path with the help of many advanced tools. The purchase path consists of many seemingly unimportant micro-moments that have a real effect on the buyers final decision. The key is to catch them in the right time, at the right spot, with the right content or offer. Search engines play a vital role in this process, especially on mobile devices.
Successful marketing is a combination of advertising and innovation that enables companies to grow in ever-changing ways. Advertising campaigns are goal-oriented according to the service or product that the company wants to sell. Successful marketing creates opportunities for companies to increase their profits.
There are many, including:
The main advantage of performance advertising is definitely the 100% measurability. Thanks to new technologies and advanced platforms for traffic generation, advertising campaign results are tracked and reported in an understandable way.
Besides the tracking, campaign success is focused on ROI, which means less risk for the advertiser.
Performance marketing doesn’t have minimal costs. Advertising cost is usually accrued in accordance with the CPM, CPC, CPL, CPO/CPA models.
Performance marketing is very complex. For successful campaign management we need tools that enable us to track campaign results, and a website or landing page that describes your product or service. The website or landing page also has to have a way to fulfill the desired goal – sign up form, e-commerce cart etc.
Defining goals, preparing campaigns, results tracking, results interpretation, optimization.